Especially in the era of websites and online apps, design is functional as well as meaningful and aesthetically interesting. The starting point is: What does this design have to accomplish? The question can often be rephrased: What details should people see, or what action should they take? With technology, these days, we can make or do just about anything we want. The challenge is to narrow that limitless universe of possibilities down to the perfect expression of function, force, and feeling.