Communications

Fundamentally, people with different views live in different realities, and communicating is all about reaching from one world to another. The greatest feeling in the world is when you see a light go on in somebody’s eyes, and you know he or she has joined you in your world. The flip side is knowing that you’re at least managing to draw people who are hostile toward you into a common ground from which they can understand your perspective, even if they show it by calling you a “master propagandist.”

Keys to powerful communication
Clear thinking = clear writing Know your goal. Why are you communicating?
Put your audience front and center Size your communication to your idea (or vice versa).
Analytical reports Promotional materials Novels
Legal analysis Profiles Poetry
Investigative reports Event summaries Dramatic scripts
Advertising copy Short stories Technical documents
JustinKatz-LumenGentium-Communications

Communications

Fundamentally, people with different views live in different realities, and communicating is all about reaching from one world to another. The greatest feeling in the world is when you see a light go on in somebody’s eyes, and you know he or she has joined you in your world. The flip side is knowing that you’re at least managing to draw people who are hostile toward you into a common ground from which they can understand your perspective, even if they show it by calling you a “master propagandist.”

JustinKatz-LumenGentium-Communications
Keys to powerful communication
Clear thinking = clear writing
Know your goal. Why are you communicating?
Put your audience front and center
Size your communication to your idea (or vice versa).
Analytical reports Event summaries
Legal analysis Short stories
Investigative reports Novels
Advertising copy Poetry
Promotional materials Dramatic scripts
Profiles Technical documents