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April 27, 2016

To provide a more-significant, less-volatile measure of Rhode Island’s economic and employment well-being, Justin developed the Jobs & Opportunity Index (JOI) for the RI Center for Freedom & Prosperity, with 13 separate data measures, mainly involving the economic health of Rhode Island’s private sector versus the dependency of its people on government.  Because it is a national ranking to be updated monthly, JOI incorporates techniques for collecting nation-level data.

Find out more about JOI.

April 13, 2016

‘Cooler and Warmer’ sets the tone for economic development in Rhode Island

The administration of Rhode Island’s Democrat Governor Gina Raimondo was in for a shock on Thursday, March 28, when it unveiled a new logo and slogan for the Ocean State. The state’s quasi-public Commerce Corporation had been planning the release for months; the ridicule began on social media within minutes of the unveiling.

Mockery of the ambiguous “Cooler and Warmer” tagline and Photoshopped satire with the logo were still sweeping across the local internet when other components of the campaign hit the ground with a thud. Similar mockery of a promotional video scarcely had time to begin before somebody noticedthat one clip actually showed a skateboarder in front of a landmark in Iceland. A related website was riddled with errors, including promotion of restaurants across the border in Massachusetts and a well-known chef who had died some time ago.

The administration’s response compounded the marketing failure. The governor initially defended the campaign, chastising Rhode Islanders for being so negative, but the next day she changed her tone to be more receptive to the criticism.

Continue reading on the New Boston Post.